We're creating A Fun & Affordable Mental Fitness Gym for IT Leaders & their Teams

We help you recharge, refocus, and get stronger so that you can Lead your Team with Ease & Flow

We’ve been there – We get IT – We’ve got your back, even when others don’t.

We stand by you when things get tough when your goals seem out of reach when you need someone to talk to so that you can stand tall, calm, balanced, clear-headed, and confident in your power – in any leadership role & situation.

Founded by Ali Farahani, a former CIO/CTO & Leadership Coach, and Lucie Tesarova, a PQ Mental Fitness Trainer, our mission is to create a fun, affordable, science-based & technology-backed Mental Fitness Gym for IT leaders & their teams so that they can improve their performance, wellbeing, and relationship with ease & flow.

Victorious warriors win first in their minds, and then go to war. Defeated warriors go to war first and then seek to win. 

Sun Tzu, Author of the Art of War (544 BCE - 496 BCE)
  • Does going to work feel like waging a daily war at times?
  • Feeling like the attacks are coming from all possible angles?
  • Do you wish that work instead of war would feel like a play?

If you are

  • Tired of being attacked – by your outer or inner enemies of judgments, doubts, and disempowering thoughts,
  • Feeling isolated, lacking support
  • Wishing for a more positive circle of peers & mentors
  • Ready and motivated to turn the war into a game with our support

… then join us! 

Allow yourself to be supported so that you can support and lead powerfully your teams and organization.

With us, you can become victorious. And turn the war into a play.

Start with your inner game first. 

  • We train you.
  • We guide you.
  • We support you.

So then you can go, and lead powerfully from within – no matter in what environment you happen to be.

With us, you are not in the fight alone. 

We have your back.

And we make you win and transform not just your inner game, but also the cultural game in your company.

Ready for your inner game training to begin? 




Do not try to fix whatever comes in your life. Fix yourself in such a way that whatever comes, you will be fine


I’m a former CIO, transformational leadership & executive coach. I’m happily married and a proud husband and father of one smart, multi-lingual artist.

Certified by International Coach Academy (ICA) and International Coach Federation (ICF), with a background in information technology, I strive to empower, mentor and coach executives to elevate their organizational culture by reaching excellence in their roles and transforming their leadership brand. My 20+ years of experience in the international arena gives me a unique insight into diversity, individual resilience, and transformational leadership qualities such as iNtegrity, iNsight, and iNclusiveness and their impact on leading sustainable organizations.

I am a firm believer in the power of support in one’s success. I am the Elevate iT Coaching owner and the founder of PeerCoach.club, a non-profit platform for promoting Coaching through volunteering. PeerCoach.club is a launching platform for anyone who’s seeking fulfillment in life and wants to help others reach their dreams, desires, and goals: “If everyone had a coach, there was no misery.”

Prior to working as a Certified Professional Coach, I have held positions at C-level, led various international initiatives, and coached individuals and teams worldwide. I held keynotes on the subjects, such as IT Leadership and The Changing Role of CIOs in the digital era at MDM Media, and IDC events. 

As chief information officer (CIO) at Roxcel Group of Companies (HQ in Austria),  I have successfully joined forces with Gartner consulting and restructured IT organization, modernized IT infrastructure, crafted strategies, security policies, and led several international digital transformation initiatives. Before joining Roxcel Holding in 2017, I served as chief technology officer (CTO) at ABAX for eight years and led various enterprise-level solutions.

I traveled and lived half of my life in Asia, the Middle East, and Europe, and I speak three languages. I’m an ISHA foundation volunteer, ICF member, and holds a BS degree in Hardware Engineering from Tehran’s Technical University.

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