We're creating A Fun & Affordable Mental Fitness Gym for IT Leaders & their Teams

We help you recharge, refocus, and get stronger so that you can Lead your Team with Ease & Flow

We’ve been there – We get IT – We’ve got your back, even when others don’t.

We stand by you when things get tough when your goals seem out of reach when you need someone to talk to so that you can stand tall, calm, balanced, clear-headed, and confident in your power – in any leadership role & situation.

Founded by Ali Farahani, a former CIO/CTO & Leadership Coach, and Lucie Tesarova, a PQ Mental Fitness Trainer, our mission is to create a fun, affordable, science-based & technology-backed Mental Fitness Gym for IT leaders & their teams so that they can improve their performance, wellbeing, and relationship with ease & flow.

Victorious warriors win first in their minds, and then go to war. Defeated warriors go to war first and then seek to win. 

Sun Tzu, Author of the Art of War (544 BCE - 496 BCE)
  • Does going to work feel like waging a daily war at times?
  • Feeling like the attacks are coming from all possible angles?
  • Do you wish that work instead of war would feel like a play?

If you are

  • Tired of being attacked – by your outer or inner enemies of judgments, doubts, and disempowering thoughts,
  • Feeling isolated, lacking support
  • Wishing for a more positive circle of peers & mentors
  • Ready and motivated to turn the war into a game with our support

… then join us! 

Allow yourself to be supported so that you can support and lead powerfully your teams and organization.

With us, you can become victorious. And turn the war into a play.

Start with your inner game first. 

  • We train you.
  • We guide you.
  • We support you.

So then you can go, and lead powerfully from within – no matter in what environment you happen to be.

With us, you are not in the fight alone. 

We have your back.

And we make you win and transform not just your inner game, but also the cultural game in your company.

Ready for your inner game training to begin? 


It’s Never Too Late To Change

Our Co-Founder True Story

It’s Never Too Late To Change

It is possible to commit no mistakes and still lose. That is not weakness, that is life.

Captain Jean-Luc Picard

Ever since childhood, I dreamt about joining the Starfleet. I wanted to travel the world, meet new cultures, make friends with all sorts of people, and be a part of something bigger than myself.

Of course, as I grew up, I faced the hard, cold truth that humans are decades, if not centuries, away from realizing the Gene Roddenberry dream. The dream of a unified society where there is no place for discrimination and the only thing that truly matters is self-growth, and the only obstacle is one’s imagination.

Although I couldn’t meet my hero, the charismatic captain Jean-Luc Picard of Star Trek, he had already done his magic. It had awakened the burning desire to connect, the urge to boldly go beyond my comfort zone, and to be a leader who is insightful, inclusive, empathic, and influential. In the absence of a role model, I became my own hero.

Thirty years in the making

So I grew up believing that, in time, I can do anything with willpower and effort. I knew my goals, and I embarked on my journey. Fast forward, and I was finally there. It took 30 years for me to get there, but better late than never. I had everything: I met the love of my life, got married, and became a proud father. While traveling the world, I met all kinds of people and made lots of friends. I tried everything from teaching, modeling, marketing, sales to software development, project management, and systems design. I was a secretary, a bookkeeper, a CEO, a business manager, and a CTO.

And Finally I got there…

And finally, despite all the discrimination and lack of support, I became the group CIO of an international organization with 6 figure salary. I had my very own spacious and luxurious office on the 30th floor in the millennium tower, looking towards the beautiful Danube river. Just like the Star Trek: I had my crew, my command, and my authority.

But it all came at a high price.

In pursue of my desires, I made a mess out of my life. Anxiety, fear, and anger were my constant companion. I was overweight, unhappy, and burned out. I was not in command. Every day, I had to fight my way through an organization with a toxic culture. Everyday was a fight. Initiatives were failing, people were stalling, and hope was nowhere to be found; Or so I thought.

A conversation that changed everything

And as I was contemplating with the resignation idea and wondering how can I ever find such a well paying job again, the universe came to rescue me. I met someone who made me see things from a completely different perspective. I still can remember that experience: “Oh my God! I could’ve achieved even more, faster, with less effort, joyfully, and with ease!? What magic is this?” – to which he replied: “Coaching! Just Coaching!” and so things started to change drastically for me. I developed a healthy diet, I lost weight, and became calm and grounded.

I broke through the board’s resistance to change. My initiatives began to bear fruits. I transformed competitors into allies. My fan base grew exponentially, and this in turn motivated my team, and I became the ambassador of change. I learned the ways of influential leaders. My enemies respected me, and my friends followed my lead, willingly with trust.

And at the pick of my success, I decided to commit myself to things that truly matter: mine and others’ growth and happiness. So I reinvented myself. I quitted my job and became a professional coach. I couldn’t be happier. I did it for myself and for all those who’re looking for their role model, their captain Jean-Luc Picard.

I have only one mission now!

I have only one mission now: to support you in achieving your dreams with confidence, ease, and joy. I’ll help you get the clarity you deserve to plot your path to success. You’ll see that, in time and with proper support and commitment, you’ll get to your destination much faster than you could’ve ever imagined possible.

So, what are you waiting for? What is getting in your way of fulfilling your goals faster and easier? Don’t wait 30 years like me! Take control of your life back. You deserve iT!

Ali Farahani

Ali Farahani (AlFa) is a Mental Fitness Trainer, IT Veteran, and a Certified Professional Coach (PCC) with the International Coach Academy & with the International Coaching Federation (ICF) and a former CIO/CTO. When he's not supporting his clients in their leadership role, and with their teams, he delivers experiential & powerful weekly group trainings & coaching programs for IT leaders & their teams. He has held keynotes on the subjects, such as IT Leadership and The Changing Role of CIOs in the digital era at MDM Media, and IDC events.

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